Brand & commercial strategy
Turn a brand’s promise into clear priorities across product launches, markets and partner channels.
Brand · Growth · Commercial leadership
Brand.
People.
Possibility.
I’m Bruce Tyndall. I connect brand, people and commercial execution for beauty, wellness and premium consumer businesses.
Prior corporate experienceNaturopathicaKEVIN.MURPHYWella CompanyEstée Lauder Companies
What I bring
From the brand
to the business.
My work sits where strategy meets execution: helping teams translate an idea into a launch, a stronger customer journey, or a clearer plan for a market.
Growth & digital commerce
Connect ecommerce, CRM, campaign execution and the customer journey into a coherent growth plan.
Education & partnerships
Bring commercial plans to life through field teams, professional education and retail relationships.
International perspective
Experience across North America and Asia-Pacific, including a Hong Kong-based role with Estée Lauder Companies.
Career experience
A cross-market
point of view.
Beauty and wellness experience across brand management, digital marketing, education and business development. Corporate roles below represent previous employment.
Independent consulting
Principal Consultant · Strategy, growth & digital transformation
2022 — PresentNaturopathica
Brand Manager
Jan 2025 — Jun 2026KEVIN.MURPHY
Regional Marketing Manager, North America
Dec 2022 — Aug 2024Wella Company
Regional Digital Marketing Manager, North America
Sep 2021 — Nov 2022Estée Lauder Companies
Regional Education Manager, Asia Pacific · Tom Ford & Clinique
Oct 2018 — Sep 2021Coty
Regional Business & Education Manager, North America
Feb 2017 — Mar 2018RevitaLash Cosmetics
Business Development Manager, North America
Jul 2014 — Feb 2017Brazilian Professionals
National Educator, North America
Apr 2013 — Jul 2014My approach
Thoughtful.
Practical.
Hands-on.
“The strongest plans connect what a brand stands for with what a team can do next.”
I’m comfortable working across creative, commercial and operational conversations. The goal is to give people a direction they understand and the systems to act on it.
Alongside my corporate experience, my independent work includes digital commerce, marketing workflows and applied AI. I bring that practical understanding of implementation into every business conversation.
I’m open to conversations about full-time brand, growth and commercial roles, as well as selected consulting engagements.
brucetyndallprofessional@gmail.com ↗US · Remote · International opportunities